Background: Whatsbuzzing.com is a destination site for online shopping. The site's mission is to offer a one-stop solution for consumers to browse across hundreds of retail storefronts, view the latest trends and find the hottest deals. The storefronts are fully interactive and are continuously updated with fresh content and timely offers. The goal of Whatsbuzzing is to become the first and only stop for consumers who want to shop online. For many, online shopping is about visiting information sites to research what to buy before going to comparison shopping sites to find the store offering the best price. However, there is no single place online where users can browse the fronts of the stores themselves to find out what is hot and what is cool! The equivalent of a shopping mall experience does not exist. Whatsbuzzing.com is the answer, where a consumer can check out the latest designer dress from their favorite store, find out about a cool accessory for their newest electronic gizmo and see where the best online sales are. The Whatsbuzzing technology is built with a scalable web architecture that aggregates the storefronts from across a wide network of retail stores. The Web 2.0 based user interface is designed to make it easy for consumers to find storefronts by content, category or store name. A tagging system allows consumers to identify popular stores as well as maintain lists of interesting storefronts. Corporate: The Whatsbuzzing service is owned and operated by Kriyari, Inc., a Silicon Valley based company. Contacts: Consumers: Support: Support at Kriyari . com Merchants: Sales: Sales at Kriyari . com Corporate: Corporate: Info at Kriyari . com